wisconsin brick adventure 2016

PRIMER SATURDAY MAY 21, 2016

MAIN EVENT JULY 29-31, 2016

SBR Endurance Performance Center and Rocket Bicycle Studio present the Wisconsin Brick Adventure, or WIBA (WEE-bah). It is semi-self-supported weekends of brick workouts on the Ironman Wisconsin swim, bike and run courses. Your hosts, SBR and Rocket Bikes, open their doors as a home-base to provide support and all their amenities at your disposal. Participate in a laid-back, train at your own pace introduction to the course with local athletes who have spent many hours in the area and who have competed in Ironman Wisconsin.

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A little time warp....

The History of the Wisconsin Brick Adventure
by Rob Beuthling
It all started in 2006 when Tracy Korn, a blogger with a healthy following (including me) signed up for IMWI and decided to travel to Madison to review the course. I offered to show her around whenever she made the trip. She brought a friend and a couple of other people came down from the Twin Cities. The six of us swam, rode and ran on the course in various brick workouts. The following year, Tracy decided to formalize the idea of a training weekend and we invited others from the internet to join us in Madison. It was free, but didn't promise anything but pointing you in the right direction. About the same time, Tracy helped develop a team that included high-end sponsorships. Using that platform, whether we were racing or not, we continued to host the potential IMWI athletes, expanding our services to include coaching advice, sponsor giveaways, a cookout, and even trainer blender time. I continued hosting the event after Tracy left triathlon and the team moved on.  Now in its tenth year, I am happy to have SBR and Rocket Bikes continue the WIBA tradition. The main purpose has always been a free weekend to introduce triathletes to the IMWI course. I know that SBR and RBS will continue to answer any questions you have about the course and race day. Thanks for all the memories and I"ll see you out on the course! 

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The weekends are our way of giving back to the community and joining everyone together.

These weekends are FREE to any and all.

This event began 10 years ago as a small training weekend amongst friends and has since grown to over 200 joining together on scheduled weekends to share information, knowledge and knock out some high quality training as a group.

This year marks the 10th Anniversary of WIBA! 

These training weekends are specifically created around the
Ironman Wisconsin triathlon course. 

PRIMER EVENT Tentative Schedule
Saturday - Bike course loop/run

MAIN EVENT Tentative Schedule
(specific times/details to come)
Friday - Swim/Run
Saturday - Swim/Bike/Run

Sunday - Transition Talk/Run

Area Hotels If Needed
NEWLY ADDED!
     Double Tree by Hilton Madison, Downtown Madison
Holiday Inn Express & Suites, Verona
Super 8 Verona
Holiday Inn Express & Suites, Downtown Madison
Clarion Suites Alliant Energy, Downtown Madison

EMAIL US AT ANY TIME FOR QUESTIONS. 
WIBAINFO @ GMAIL . COM
WE WILL BE PROVIDING MORE DETAILS OVER TIME. 
STAY UP-TO-DATE ON THIS WEBPAGE.
IF THE INFO IS NOT HERE, IT HAS NOT BEEN CONFIRMED YET.